<$BlogItemTitle$> <$BlogItemTitle$>Broadcasters of Tomorrow

Thursday, May 31, 2007

VIDEO: Arab Visa Card & Images of Makkah

Economic development in Dubai is fostering a consumer based society. We saw an ad for a “Makkah Visa” credit card, complete with images of Makkah, and decided to debate the issue. The Makkah Visa card rewards cardholders with the opportunity to earn ‘steps’ to travel to the Holy City of Makkah. For every AED 1.00 spent on the card, customers earn one ‘step.’ As well as marketing Makkah, ads featuring scantily clad women posing alongside mobile phones, jewelry and chocolates are everywhere in Dubai. How does all this square with the values of the region?


5 Comments:

Blogger secretdubai said...

This blog really is great. It gives me a lot of hope for the future of media in the UAE, if you are the young people who will be going into it.

The quality of your thoughts, writing and just general journalism puts that of many older, more experienced people to shame.

Keep up your excellent work!

1:41 PM  
Blogger Mars said...

wow...the quality is getting better and better as each batch progresses :)

4:14 PM  
Anonymous Anonymous said...

Makkah doesn't welcome non-Muslims...you think the Visa / Makkah credit card will accept this infidel's application for the new card?

8:03 PM  
Blogger Farah said...

"this infidel"? haha

10:44 PM  
Blogger Punk Dervish said...

I work in first gulf banks credit card division and i i am impressed to see this debate .

2:23 AM  

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